In recent news, Fiji Water – the drink of choice for the 2009 Oscars and Barack Obama’s election night in 2008, was left with no choice but to close its plant last week due to an increased tax levy imposed by the Fijian government. The levy was introduced in an increasing unstable situation by the military occupied Pacific island Hundreds of jobs could have potentially been lost, but after two days the plant reopened again, agreeing to comply with the tax levy. Fiji Water is a major exporter and income generator for the country and therefore significant boost for the unstable economy. But within those couple of days, it got us all debating – would Fiji Water still be Fiji Water if it no longer came from Fiji?

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