Style over substance, that’s the oft-heard mantra about 21st century politics – and, increasingly, in the world of corporate PR too. But is there any truth in it? Do we ignore the message and pay too much attention on the messenger? And is it a modern “curse”?
Whilst it’s undeniably true that people put a lot of weight into what they see, as well as what they hear, to suggest this is a recent change would be incorrect. We’ve been doing it for years. (more…)











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